In the modern high-paced digitalized environment, a customer will judge your business way before they get to talk to any member of your staff. They determine your brand based on your website, your online presence, and, most significantly to them, your position on Google. This is why being on the first page of Google is no longer luxury. It forms the basis of online credibility.

We are SoloITech, the company that provides web designing, web development, Digital marketing, and search engine optimization(SEO), so we know how powerful online presence can be for a business. However, there is one thing that is the most important of all, a first-page Google ranking makes your business immediately more trustworthy.

Wondered why customers tend to trust best-rated companies more. Here are five reasons why every business owner may and should know.

1. A high Google Ranking on the First Page is an indicator of good authority and credibility.

Whenever a customer searches online, the first thing he/she sees is the top results. And like it or not, people presuppose that:

• Google puts the best businesses first.
• Websites, which are ranked high, are more credible.
• The companies with better services are page-one companies.

This is more than an opinion; it is a type of psychological trigger known as credibility bias.

The algorithm of Google is structured in a way that gives priority to the first place to most relevant, high quality, and reliable sites. When your business is at the first page, your prospect customers will automatically trust you more, as they will think:

• Your business is founded.
• Your site qualifies as high-quality.
• Your services have already been preferred by people.

We incorporate highly sophisticated techniques when it comes to SEO at SoloITech, such as keyword optimization, technical seo and content enrichment, to enable businesses to attain such authority.

Since in the digital world, authority = trust, and trust brings customers.

2. The Higher the Google Rankings the Higher the Click-Through Rates (CTR).

Research shows that:

• The first listing on Google receives approximately 27 percent of the clicks.
• More than 70 percent of all search traffic is directed towards its first page.
• Page two gets less than 6%

Customers do not trust businesses that they do not see. When you are not on page one, most people think that you are not an established company or that you are not good.

First-page ranking increases your click-through-rate (CTR) by far, which translates to an increase in the number of people who visit your website. The more users visit your site and make a few clicks, the more people will get to know your brand. And acquaintance breeds confidence.

A high CTR will inform Google that:

• Your website is relevant
• Users prefer your content
• Your company is credible.

This contributes to an even higher ranking.

SoloITech employs data-driven SEO to optimize the CTR capacity by refining titles, meta descriptions, and page speed, and enhancing the user experience. The aim is straightforward: it is to attract increased clicks and turn visitors into paying customers.

3. Being on the First Page of Google Makes Your Business seem Workable.

The first page of Google is enough to make your business sound legitimate as fraudsters and bad-quality businesses are not able to occupy that first page of search results. The companies on the first page tend to be those that have invested in the quality of their websites, the quality of their website development, good digital marketing and good performance on their search engine. And therefore, when customers find your brand on the first page, they automatically presume that your business is credible, professional, and has the trust of other people. In the online world of counterfeit pages, suspicious advertisements, and untrustworthy brands, nowadays, the Google ranking may be used to indicate the genuineness of the company. 

We do not just make your website beautiful at SoloITech, but we also make it technologically optimized to pass Google’s trust signs such as mobile responsiveness, fast loading, secure HTTPS hosting, clean code and architecture that is friendly to search engines. These factors ensure that your users feel comfortable doing business with you on the internet, and the comfort they have translates into trust in you.

4. Page-One Rankings increase Social Proof and Internet Reputations.

The natural beneficiary of being on the first page of Google is your social proof and reputation on the internet since the greater the visibility, the greater the reviews, testimonials, web traffic, social media interaction, and mentions of your brand. This forms an effective cycle in which a higher level of visibility results in higher levels of engagement that, in turn, make the prospective customers develop even more trust. They also love to patronize businesses that are already trusted by other people and that is precisely the reason why the synergies between SEO and digital marketing is a superb power.

In SoloITech, we assist in enhancing your brand reputation through the development of strategic content, online reputation and refining all the avenues where customers leave feedback. A first-page ranking is also eye-catching, drawing the attention of journalists, bloggers, and industry experts who are more likely to mention your business, which raises your credibility up to a higher level. Simply put the more visible it is, the more it engages, the more it is trusted and finally, more customers.

5. Ranking on Google Makes Your Business Look Like an Industry Leader

When clients make searches of a service either through web design, web development, web promotions services or any other form of digital marketing, they suspect that the highest ranking companies are the best in the business.

Being on the first page immediately makes you: even as a small business or a startup.

• A trusted expert
• A reliable service provider
• A professional brand

At SoloITech, we can make businesses reach this degree of digital professionalism. Having your business listed on the same page with the best competitors makes your customers begin to perceive your business as one of the best providers of services, even before you utter a word to them.

First Page Ranking = Instant Trust.

Customers do not trust businesses that do not feature on Google.

They don’t scroll.

They don’t guess.

Their first choice is who they see.

The quickest, strongest and surest method to gain instant trust is having your business ranked on the first page of Google.

To have your business grow more rapidly, attract more customers, and have long-term credibility, it is high time to invest in:

• Web design by the professionals.
• Strong website development
• Successful online marketing.
• Smart SEO strategies

These are the very strengths that SoloITech provides.

Are you willing to gain the confidence and see your business on the first page of Google?

SoloITech is there to develop you.